Many organizations are using technology to improve their operations improve cybersecurity, increase efficiency, and to engage customers. But implementing tech to manage changing business needs more than just buying or implementing tools. The key is to make them a central part of the company’s business plan.
Making and managing a successful technology strategy requires a lot of departments and individuals and the best strategy is based on the goals you’re trying to achieve. For instance, a central team could use Microsoft Dynamics to consolidate its ERP program and CRM platform into an all-in-one solution. This suite of Software-as-a-Service programs enables businesses to better serve customers, automate processes and increase productivity.
All participants must be on board in order for a technology-based implementation to function. This includes top management and the end users. Marketing and innovation to each of these groups is difficult because they have different viewpoints and requirements. Effective implementation managers recognize the differences and plan for each one in advance.
To overcome the opposition of opinion leaders Implementation managers might be able to place the innovation in the presence of workers who can be trusted role models for others (neither extraordinarily adept nor very inadequately skilled). Anyone who is hesitant about the idea can see how it is able to adapt and start to believe in its potential. Another strategy is to get the top management to take a quick symbolic action to demonstrate their support for the new idea. It could be as easy as a memo or a speech, but it sends an ebullient signal that the organization is committed to embracing the innovation.